How do you express your culture through fashion in an authentic way? Once fashion was determined wholly by culture - consisting of materials made available to your group. Fashion is one of the key ways that individuals communicate their sense of self worth and identity.
Writing for
Holr Magazine, Renata Tauil-Da Costa Branco says that we perceive the customs, beliefs, economics and technology practiced in a specific historical time from the clothing that people wear. As culture changes, so does clothing.
Here are some contemporary brands connecting fashion and culture:
Daily Paper
Based in Amsterdam, Daily Paper uses fashion design as an important storytelling device reconnecting them with their own personal history. Formed from African culture and through contemporary designs, Daily Paper is experiencing huge growth.
Taarach
Inspired by indigenous folklore, Taarach is a Latin American fashion brand focused on textile traditions and handmade techniques. They believe that each product becomes part of our lives, offering more than a look. They say it reveals who we are, and makes us unique.
Ngarru Miimi
Ngarru Miimi is an ethical, slow fashion label by Lillardia Briggs-Houston —a Wiradjuri Gangulu Yorta Yorta woman based in Narrungdera/Narrandera, Wiradjuri Country. The brand explores areas of culture, self determination and sovereignty through fashion and textiles. Lillardia aims to create change by using fashion and textiles to challenge non- Indigenous perspectives of Aboriginal peoples and culture.
Asiya Bareeva
Asiya Bareeva is an emerging fashion designer from Russia whose works are inspired by the multiculturalism found in her country. Russia is home to many different faiths such as Buddhism and islam and the brand works to represent these and other cultures. Asiya’s clothing features layers of varying fabrics and prints, adorned with embroidery, jewellery and headpieces.
If you’re interested in hearing about the latest fashion movements, speak to Janine, Amy and Natalie from
Permanser Consulting.