Sustainability

onsumers are becoming increasingly informed about the impact of their purchasing decisions on the environment, and many brands are becoming savvy about the eco-friendly marketing spin they use to promote their products.

The themes of slow fashion, reduced consumerism and increased transparency of supply chains have been constant in fashion in recent years.

There’s a lot of discussion about Web 3.0 and how it will impact fashion. Bur first: what is Web 3.0? Web 3.0 has been described as a ‘decentralized online ecosystem based on the blockchain.

The Oroton brand has a rich history in Australia. Launched in 1938 and loved ever since by Australian women, the brand has had challenging times of late.

Fashion businesses all over the world are struggling with issues such as supply bottlenecks, extended lead times, higher freight costs and rising labour costs.

The fashion industry needs to innovate in order to improve it's credentials, image and sustainability, enable transparent supply chains and reduce the impact of the fast fashion movement.

It’s no doubt that most businesses have been impacted negatively by COVID-19 and the subsequent recession in Australia. However, fashion would be one of the hardest hit.

As Australian fashion retailers feel the retail ‘pinch’ from online and Global brands, marketers need to employ insight-led strategies and tactical campaigns to drive sales.