TRENDS

It’s been said that fashion is the ‘barometer of social progress’. It helps to discover how we think and feel and how flexible our thoughts are on different social issues.

The term ‘hybrid working’ is everywhere now and the combination of ‘work from home’ and ‘work from the office’ is now the new norm for many employees.

Virtual fashion has been spearheaded by several corporations, individuals and companies and it’s tipped to be the ‘next big thing’ in fashion.

As most of us have been living in and out of active wear for the best part of 2 years, it’s refreshing to be able to think about the predicted trends for the next year.

2020-21 will be historically viewed as having a momentous impact on the Global fashion industry. It’s caused fashion businesses and customers to change their perception of the industry and their role in it.

Fashion has always been about looking forward to new trends, ideas and inspiration, sometimes while embracing elements of the past.

Nostalgia is an incredibly powerful marketing tool as it taps into strong consumer feelings and memories.

The fashion rental business, hit hard by COVID lockdowns, is tipped to bounce back bigger than before with more customers looking for opportunities to frock up after months of languishing at home.